He effectively brings marketing of the past into the future.’ - Leslie Berland, CMO, Twitter ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ - Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ - Greg Welch, Senior Partner, Spencer Stuart Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” -Michelle Peluso, SVP Digital Sales & CMO, IBM “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” - Chris Capossela, CMO, Microsoft “ Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations.

Raja is a true polymath who has struck the right balance.” - Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int. “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Wherever you are in your marketing journey, this is a must-read.” - Conny Braams, Chief Digital and Marketing Officer, Unilever “ Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. If you want to know how things really work, read it.” - Ivan Pollard, CMO, General Mills “This book will do to our view of marketing what Copernicus’ book did to our view of the world-it will change it forever.

My mathematical universe